47% of Pinterest users make purchase decisions on Pinterest, which is more than Facebook at 15% and Instagram at 11%, according to Statista. 27% of adults who use Pinterest earn $30,000-74,999 per year, and 41% earn more than $75,000, according to Statista. The audience consists of high-income users.Pinterest’s algorithm isn’t as advanced as Google’s, which means it’s easier and faster to rank for popular keywords.
This means that your content will continue to be found years after being published instead of disappearing a few hours later like on platforms such as Facebook and Instagram. Most people have the misconception that Pinterest is a social media platform, but it’s actually a search engine. Let’s start with a few reasons why Pinterest is so great for bloggers and other small business owners: Why Is Pinterest great for driving blog traffic? In this article, we’ll go over why Pinterest is great for bloggers and seven tips to drive more traffic from Pinterest to your blog. If you’ve already started a blog, you know how challenging it can be to drive traffic to it - especially if you don’t have the budget for paid ads and are focused on getting free organic traffic. In fact, about 61% of the traffic to my fitness blog - 7Sigma Physiques - comes from Pinterest.
There are also plenty of more traditionally “masculine” brands like Harley Davidson, Art of Manliness, Lowe’s, and Dollar Shave Club using Pinterest as part of their marketing strategy. However, there are several other blog niches, such as fitness, DIY, finance, parenthood, tech, relationships, and coding that are extremely popular. This is often due to the misconception that the platform is only used for looking up recipes and home décor ideas. Pinterest is one of those platforms that many small business owners and bloggers overlook.
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